The 10 Powerful Musts in Marketing
by Sandra Munier, JD, MA - Compass Advisors Group
Whenever I meet a business owner or an entrepreneur the first question I ask is, "How does your marketing measure up?" Their usual response is that their marketing stinks! How about yours? If you are like most, marketing is the last thing that you work on in your business. You are either doing the technical part of your business or you are putting out fires. You usually don't have a clear plan or strategy on how to set up a successful marketing initiative in your organization. Most of the time, we are being reactive instead of proactive. We wait until business slows down and then we put a bunch of money into different media sources in hopes that business gets better. Typically, this doesn't work. But if it does, we don't measure it, to see what part of our message inspired our clients to come in the door or call us on the phone. If you would like to develop a Marketing Strategy that will give you awesome results, consistent traffic and more profits, I encourage you to read on. These are the 10 Powerful Musts that your Marketing Plan should have.